That's Life Website Research and Analysis

Thats Life! magazine 

homepage-

•  On the right side of the Homepage they use a 'sell your story for cash' to try and get users to interact with the website with the motive of money.
• Also have a chance to sign up the the email newsletter which creates more interactivity between their target audience.
• They include recent issues front covers which their target audience will be interested in.
• Includes competition's as well as previous competition winners, making it seem to the target audience that there is a lot to gain from engaging and interaction with the website.
• They have sponsored content in the form of an ad which is specified to the target demographic.
• All lexis used is all sans-serif font which makes the homepage feel modern, friendly clean and reliable.

Linked Page- Get in touch 'Your Story'

• Offers cash to submit your real life stories, also offer bonus of more cash if submitted directly to 'Thats life' magazine, creates incentive and attracts audience into interacting.
• Also includes a 'Story Hotline' with a number attached for more options of how to submit a story.
• magazines official Facebook advertised with the latest story requests telling audience to check it out, also with a quote of how someone was 'very glad' to share their story with That's Life, this language used to persuade and create trust between audience who are thinking of submitting stories.
• The button to finalise your details and story says 'VALUE MY STORY' which gives connotations that your story could be worth some money.
• Colour pink used when magazine telling anyone wanting to submit a story to 'cut out the agency salesmen' the use of pink could be to connote trust and compassion when submitting story.